Has IPA become a marketing word?

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I’ve been into beer for 7 or 8 years and travel extensively for work. I’m always exited to go to new towns to try the local beer. I’ve always been partial to IPA/DIPA/APA. It used to be that each brewery had one IPA, with maybe some experimental at the brewpubs.

I enjoy the variations with different hops, etc., but I’ve really grown tired of ordering an IPA at a bar or buying one at my local store that are not IPA’s at all. The fruit craze is part of that. There are some very good ones,…

Has IPA become a marketing word?

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